Perfect Melon is a multi-media parody that presents an over-designed, over-engineered beverage experience from a fictional beverage company. The entirety of the project is a VR experience for which I designed this platform, including a series of fictitious marketing campaigns and an online interactive performance. The project is a collaboration with Jas Brooks and Gabby Luu.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.