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Li Yao                                                                                                                                                               Archive    Shop    Information

Perfect Melon


The platform




Perfect Melon is a multi-media parody that presents an over-designed, over-engineered beverage experience from a fictional beverage company. The entirety of the project is a VR experience for which I designed this platform, including a series of fictitious marketing campaigns and an online interactive performance. The project is a collaboration with Jas Brooks and Gabby Luu.

To design this platform, I emphasize the idea of frictionlessness and transparency that is rampant in the rhetoric of industrial design and neoliberal commerce. I utilize glass material and modular framework design to evoke the resemblance of trade exposition pavilions created by the likes of Renzo Piano and Joseph Paxton.

This platform is modeled in Autodesk Maya and rendered in Blender.